Be Yourself, Everyone Else is Already Taken
Who enjoyed the Masters this month? I always think the Masters signals the start of spring, a turn in the weather (for the better), and gives a general sense of optimism about what lies ahead. And goodness, we can all do with that this year can’t we?!
For any golf fan, there’s just something different about the Masters and Augusta National Golf Club. It’s a place of great tradition, always immaculately presented, with a deep history, and conjures up many iconic images of great golfing moments from years gone by. Who can forget the dramatic collapse of Greg Norman in 1996? Not me – Norman was my favourite player growing up, pre-Tiger, and I was a devastated 14 year old that night! And what about Tiger’s amazing win the following year by a record margin (12 shots), which almost overnight shifted golf from the sports pages onto the front pages, and literally changed the sport and earning capacity of professional players forever. His ‘comeback’ win in 2019 wasn’t too bad either!
I think we all enjoyed the tournament this year, back in its usual slot in April, with some exciting golf over the four days, and Hideki Matsuyama a deserving winner on Sunday evening. His performance over the course of the tournament got me thinking about how important it is in sport, business and life in general, to play to your strengths, and be true to yourself. In other words, as somebody once said ‘be you, everyone else is already taken’.
What I mean by this in the context of Matsuyama, is that he is not the longest hitter (which some would say is a pre-requisite to win at Augusta), he wasn’t top of the stats for greens hit in regulation, or putting (which again, many would think is a requirement to win at Augusta), but nonetheless he’s the one heading home to Japan with the green jacket, and a lifetime exemption to play at the Masters. Oh, and he will also make a few quid from it (with the $2,070,000 winners cheque for starters).
Matsuyama didn’t get overawed by others hitting it further, frustrated at those who seemed to hole every putt they looked at, or by those who maybe came across much more confidently in media interviews. He played his game, stuck to it, went about things his way and held off all comers to take home the ultimate prize – a Major championship. If he had tried to change any of that, or be something he’s not, I suspect he wouldn’t have done so well.
Playing to your strengths or playing your own version of the game doesn’t however mean you can’t look to improve or innovate ‘you’. As I say, Matsuyama is clearly not ‘long’ off the tee, but he constantly looks at ways of improving his accuracy and confidence on the course allowing him to get round his way. I’m told by a friend who plays professionally on the European Tour that Matsuyama is the only player he has seen try 5 or 6 different sets of irons and drivers on the practice range before a round, with a dedicated ‘runner’ between him and the equipment manufacturers’ truck to swap and change clubs for him, until he feels comfortable he has the right equipment for the particular circumstances of the round ahead. Interestingly, although not so unusual, I read that Matsuyama changed to a different putter just two weeks ago.
In the context of running a business, I wonder how many people spend too much time trying to be somebody or something they’re not. Or trying to be all things to all people. I’m not for one second saying don’t try new things, but do that in a controlled way, or for a trial period to see if it is something worth sticking with in your individual circumstances, rather than doing so because ‘everyone else is’. One lesson we can learn from Matsuyama’s Masters win is perhaps that sticking to what you know, what works best for you, what you’ve had success with, and improving and innovating on that, may bring about the best results.
Gregor Angus

Lawshare, the referrals and support network, run by Full Service, Top 100 Law Firm JMW, has recently turned ten! Having worked with The Cashroom for a number of years, as one of their preferred partners, we thought we’d catch up with one of the Lawshare team, namely – Partner, Peter Finkill-Coombs.
Lately we can add to that list people who have been made redundant by their firm due to Covid-19 related uncertainty, and those who have realised by working remotely for the best part of a year that they don’t actually gain very much from all the back-office infrastructure and cost their current firm has, and could very easily and seamlessly set up on their own. For example, one recent new enquiry told me that she has realised they don’t really need a receptionist to answer the phone – calls can be easily diverted to the relevant Partner, and they definitely don’t need multiple typists – it turns out that typing emails, or short letters, themselves isn’t that difficult or time consuming.
So, if you have started the new year with a resolution to set up your own firm, please do get in touch for an informal chat about it. We have been through this many, many times before with all different types and sizes of firms. We are very well placed to recommend some things you may want to think about, some networks you may want to join, some systems or processes you may want to put in place, some people you may want to consult with on, for example, which bank may be best suited for your needs, and of course we can chat through our service offering to ensure accounts rules compliance, payroll and accounting are taken care of, all without the burden of employing somebody.
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Economists debate why that is. However, one theory is that it takes time to work out how best to deploy new technologies effectively. Think about the “dot com boom” – everybody knew that the internet would revolutionise the world … but it took a while to work out how that would happen – hence the dot com bust. It takes time for businesses to work out how best to use technology and make the organisational changes that let them do it.